Author and


A year-long adventure in the weird and wonderful world of triathlon. Published by Faber & Faber in trade paperback and mass market paperback.


About Lucy


Lucy Fry is a writer specialising in health, fitness, travel and lifestyle, as well as an experienced fitness professional. Over the last few years she has worked as an author, columnist, editor, feature writer, copywriter and content strategist. Her narrative non-fiction book, Run, Ride, Sink or Swim: A Rookie’s Guide to Triathlon (published by Faber & Faber, 2015) was shortlisted for the Cross Sports Book Awards, New Writer Prize (2016) and exemplifies her passion for first-person writing. Lucy has put herself through all sorts of intense experiences in the name of work, including triathlon and quadrathlon, ice climbing, cryotherapy (in -90C degrees), taking part in a ‘white collar’ boxing match and walking with lions.


Lucy writes features on health, fitness, travel and lifestyle for various publications and websites including Sunday Telegraph, Mail on Sunday, Guardian and Psychologies magazine.

Fitness & excercise

Health & wellbeing

Travel & adventure

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Download free articles, written by Lucy, especially for this website.


How to become a more successful freelancer: ten things I’ve learnt along the way.


Lucy produces high quality work with efficiency and flair, drawing on both her experience with words and her extensive contacts book in order to create copy for media outlets, businesses and publishers.



Lucy’s features have appeared regularly in various newspapers including Telegraph, Times, Guardian, Observer, Mail on Sunday, Evening Standard and Metro as well as a range of magazines and websites such as Reader’s Digest, Psychologies, Escapism, Coach and The Pool. She has interviewed top athletes from Becky Adlington to Andre Agassi and been a columnist for both Easy Jet Traveller Magazine and The Sunday Telegraph, as well as travel editor for Diva Magazine.

Sponsored Content/Advertorial

Lucy has worked with fitness brands, health companies, travel businesses and tourist boards to produce sponsored content/advertorial copy for the likes of FT Weekend magazine, Guardian, Telegraph travel and Aspire magazine. Testimonials and examples available upon request.

Copywriting, Content Strategy and Consultancy

Lucy has helped provide focussed web copy and content for brand leaders such as Technogym, Ten Health & Fitness and Progenex Europe as well as tourist boards, travel businesses and media companies. Testimonials and examples available upon request. Lucy has also worked as a consultant on fitness and wellbeing industry events.

Public Speaking and Radio


Lucy has appeared as an author and fitness expert on BBC World Service, BBC Radio 2, BBC Radio Oxford, BBC London 94.9 and The London Sports Writing Podcast. Recent speaking engagements include Belfast Book Festival, Ways With Words, Sherborne Sessions, Triathlon Show London and Barnes & Noble Bookshop in New York City.



Lucy is the author of a narrative non-fiction book, Run, Ride, Sink or Swim: a Rookie’s guide to Triathlon, shortlisted for the Cross Sports Book Awards’ New Writer Prize (2016) and published in UK and US by Faber & Faber (2015, 2017) and in large print by Ulverscroft (2016). She is also the author of a novella, In The Clear, published by Apis Books (2007). Media copies available upon request.

Personal Training


Lucy is a fully qualified and experienced Personal Trainer committed to encouraging a positive, sustainable attitude to fitness and wellbeing. She specialises in building strength and flexibility using kettlebells, barbells and bodyweight exercises. She also offers beginners’ boxing and kickboxing training and enjoys helping clients prepare for challenges such as triathlons and marathons.



    “I really appreciated that Lucy took the time to really understand the tone I wanted for my new fitness platform. She showed a great deal of flexibility with her style, writing great copy for both our B2C offering and B2B offerings respectively. I plan to work with her again and would definitely recommend her to anyone in need of a copywriter”

    Maria Ferrer lori FitSprint

    “Lucy stepped in to save the day after we’d spent days tweaking and editing our web copy. She took everything that we had written, both condensed and honed it until she’d created a punchy and well-crafted launch page that we really feel conveys our core message.”

    Charlie Bird Founder, Spin Village, Bath

    “I have worked with Lucy several times for a variety of projects both editorial and sponsored content. Her work is always tidy, on time and fits the brief perfectly. And she's very pleasant too which always helps!”

    Rupert Murray Commissioning Editor, Telegraph Travel

    “A charming read about taking on way more than you ever dreamed possible ... A fun, approachable place to start if you're thinking of moving off the pavement towards other disciplines, and a wonderful reminder that achievement need not mean going the furthest or fastest, but merely moving beyond your own expectations.”

    Alexandra Heminsley Independent on Sunday / author of “Running Like a Girl”

    “Lucy is the best personal trainer I have had the pleasure of working with not just because of her first class knowledge, motivation and attitude but because she actually listens to feedback and develops sessions that support my needs and aspirations.”

    Jonny Petch Marathon runner and Associate at Simons Muirhead & Burton LLP

    “Excellent ... I am seriously enjoying nodding along to this very honest and funny account of Lucy Fry's year of triathlons. A reassuring must-read for anyone embarking on becoming a tri-hard.”

    Huffington Post

    “Lucy’s razor-sharp writing skills, wealth of national media experience and a web of contacts spun from her infectious joie de vivre make her the ideal content consultant for bringing projects to life. She’s a genuine all-rounder with a willingness to get stuck in at the coal-face, tempered with awareness of the need to sometimes step back and offer strategic oversight on the direction of travel. Snap her up if you get the chance – she won’t be free for long!”

    Jak Phillips Head of Communications at ukactive.

    “‘At the age of 31 I was pretty sure I knew my limits.’ So says Fry. At the age of 39, reading her absorbing and inspiring memoir, I am no longer so certain of my own.”

    Ruth Field Author of “Run Fat B!tch Run”

    “Lucy has a real eye for a story and an absolute dedication to producing a polished product. She is unfailingly reliable, covers all bases and goes the extra mile to create an exceptional feature. A genuine joy to work with and (seeing as I probably shouldn't try to hog all her work) is a writer I wouldn't hesitate to recommend.”

    Fiona Hicks Editor, Reader's Digest Magazine

    “An entertaining insight into the mental, emotional and physical challenges Lucy Fry faces. You also get to laugh at her (many) mistakes along the way.”

    Sport Magazine

    “Lucy really brought the content for our new website to life with some clever editing and re-writing, making it so much more engaging and inspiring than our original draft. She was a pleasure to work with and offered some valuable, and honest, advice about what to, and what not to, include in our copy and this has been incredibly helpful.”

    Jo Archer Hud Travels

    “Triathlon is the core theme, bit this is a story about so much more than swimming, running, cycling and personal bests - it's about that very human thing of being drawn to a challenge, the joy and pressures of rising to it and lessons learned along the way ... [Run, Ride, Sink or Swim] moved and inspired in equal measure.”

    Press Association

    “I would recommend Lucy to anyone looking for top of the line content creation. Her professionalism, grasp on sports related topics matched with her creative and technical writing ability makes her a true pleasure to work with.”

    Aaron Holland Marketing Manager at Progenex Europe

    “Why read it? To enjoy the self-effacing humour of Lucy Fry, and to learn about her experiences as she gets to grips with completing triathlon.”

    Red magazine Best Books for Exercise Lovers

    “Lucy Fry’s regular appearances at the writing festival The Sherborne Sessions are extremely popular with the sixth form audiences who have consistently ranked her talks in their top 5 of the 20+ festival events.  She is engaging, witty, relevant and full of practical advice which is delivered with good humour and accompanied by well-produced visual material.  Lucy also leads first class workshops which lead young people through the realities of being a freelance writer today.  She is generous in her approach, demystifies the profession and always leaves her audience invigorated.”

    Rebecca de Pelet Director of The Sherborne Sessions and Head of English at Sherborne Boys’ School

Contact Lucy

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